CreativityĬreativity is a word that is often thrown around, but it is ultimately how an agency will truly make your brand stand out. Your branding partner should be able to talk you through their process, note where you failed in the past and advise on the inefficiencies in your current branding. To find a brand design company with a well-defined process, ask them how they can help make your brand stand out from the competition. An Established Branding Processįor a branding agency to be successful, it has to make use of proven, evidence-based methodologies in creativity and strategy to truly make your brand as distinctive as possible. Ideally, agencies should recognize all aspects of your brand and how they will perform across multiple channels. You must also find a reputable brand marketing agency that can use its expertise to turn your brand into one that is unique and authoritative but still aligns with your brand voice and message. Are they leaders in the industry or are they a boutique firm concentrating on a niche market? Your choice must be based on your needs and objectives. Reputation Is KeyĪnother important thing to consider before deciding on an agency is its reputation. Any firm claiming to be a top branding agency should also show its versatility across multiple channels and its ability to maintain a consistent brand voice across all online platforms, including the client website and social media accounts. It should also include a variety of brands, showcasing different styles. Refusal to showcase their past work is a cause for concern.Ī portfolio should highlight the agency’s artistic and technical capabilities, its creativity and branding strategies. If it’s not on their website, ask for it. In fact, not having an online portfolio could be a red flag, unless the agency has some sort of non-disclosure agreement with its clients. It should be available on the website, with agencies looking to show off their best work online. But the proof is in the pudding, and in this case, it’s the company’s portfolio.

A Strong, Diverse PortfolioĮvery branding design agency will claim to be the best of the best. Read on for some characteristics to look for when choosing an agency to work with on your brand. It’s therefore quite hard to wade through the clutter and find a good fit with your firm. That also includes companies that promote brands. We’ll work collaboratively with your team to find the creative and technical solutions your business needs to grow and thrive.These days, competition is tough and even the most established brands find it difficult to stand out.

That means we’re uniquely positioned to partner with your business to achieve your goals, whether that be a new website, brand strategy, or brand asset or packaging design. We’re all about transparency and respect for our clients, which helps us to deliver outstanding products and services.Īs a team of driven and hard-working doers, we are not afraid of complex problems - in fact, we thrive on finding creative solutions, and are inspired by opportunities to learn, take on new challenges, and expand our abilities.įounded and proud to operate in Denver Colorado, we’re one of only a handful of hybrid branding and creative agencies in the country. At the heart of our philosophy and process is powerful collaboration, both within our agency and in our client partnerships. FlowState Marketing is a digital and branding agency creating impactful design and branding solutions.

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